Unity3D 2019 Branding

I developed a new generative design software to be used in the design and production phases of the branding of Unity3D for 2019. The outputs of the software has been used as prints, website banners and animations to count a few places.

After trying out several directions, we decided to move forward with the softbody & cloth physics with the shiny, reflective look.

I like how the movement aspect of it symbolizes how flexible and versatile Unity3D is, and the surface reflects the environment, the users.

The generative design software has been developed in Unity 2018.2, using an ultra high resolution spherical mesh and heavily relies on the Obi Cloth asset for the cloth physics. As it was recently introduced, we wanted to experiment and utilize the High-Definition Render Pipeline (HDRP) for the material and rendering.

Role: Creative Technologist (Generative Art Development, Integration)

Client: Unity3D
Creative Director: Marc Cinq-Mars