Adidas BOOST — Motion-Responsive Experience Booth
For the launch of Adidas’s BOOST sole technology, Guild NYC created a touring experience booth designed to appear at major marathons across the United States. As part of this activation, I developed the motion-responsive tracking system that powered the booth’s primary interactive experience.
Using a combination of depth sensing (Kinect) and standard RGB camera tracking, the system adapted to varying on-site lighting conditions—an essential requirement for outdoor marathon environments where sunlight, shade, and crowd density shifted throughout the day. This dual-camera approach ensured reliable skeleton tracking and silhouette detection, enabling the booth to respond in real time to runners’ movements with dynamic visual effects.
The installation invited marathon participants to step inside and become part of a kinetic visual sequence tied to the BOOST campaign—transforming motion into branded energy patterns that emphasized the cushioning and responsiveness of the shoe technology.
Concept
The goal was to create an experience that mirrored the core qualities of BOOST: responsiveness, energy return, and motion amplification. Instead of a passive booth, the interaction placed participants at the center—using their own movement to generate visuals that felt fast, vibrant, and energetic, reflecting the feeling of running in BOOST.
Technical Details
The tracking system was built to handle:
Depth-based skeletal tracking for smooth body detection
Fallback webcam tracking for edge cases with difficult lighting
Real-time data fusion to maintain responsiveness and accuracy
Optimized performance for continuous public use during large events
Integration with Guild’s visual engine (Unity) for fluid motion-driven graphics
This robust setup ensured the booth delivered a consistent, high-impact interactive experience throughout the campaign’s tour.
Credits
Creative Technologist (User Tracking, Computer Vision): Osman Koç
Client: Adidas
Agency: Guild NYC