Category: Commercial Works

BigNoodle collaborated with Physical Experience Design team at Capital One, for the first installation at Future Gallery located in Capital One building in San Francisco. The installation constructs its concept around personal data and emphasizes the trade-offs in privacy, security and convenience.

The core experience questions what guests value when it comes to their own personal data. Guests walk into a space and their attention is drawn to a pedestal in the center of the room. As they approach the pedestal, a question appears on the wall prompting guests to choose between security, privacy, or convenience, in relationship to each other. Visual particle filters dynamically change as guests navigate between choices. Votes are cast and immediately reflected in a data visualization along with previous guests submissions.

Client: Capital One (Physical Experience Design)
Agency: BigNoodle
Role: Creative Technologist

We fabricated these 325 individually addressable ‘pixels’ as edge-lit acrylic and controlled them via FBX 3D objects with animation built in. This build was showcased at Facebook’s pavilion at the World Economic Forum in Davos, Switzerland, January 2018.

Client: Facebook
Agency: Jack Morton / BigNoodle
Role: Software developer (Custom content player over TelNet)

I developed a new generative design software to be used in the design and production phases of the branding of Unity3D for 2019. The outputs of the software has been used as prints, website banners and animations to count a few places.

After trying out several directions, we decided to move forward with the softbody & cloth physics with the shiny, reflective look.

I like how the movement aspect of it symbolizes how flexible and versatile Unity is, and the surface reflects the environment, the users.

The generative design software has been developed in Unity 2018.2, using an ultra high resolution spherical mesh and heavily relies on the Obi Cloth asset for the cloth physics. As it was recently introduced, we wanted to experiment and utilize the High-Definition Render Pipeline (HDRP) for the material and rendering.

Marc Cinq-Mars – Creative Director
Osman Koç – Creative Technologist

Splash screen of Unity 2019.x

Youtube banner

GDC 2019 Keynote idle screen

Animated banner for Unite Copenhagen 2019

The generative design software for the 2018 branding of Unity was realized with a collaboration between the design team in Unity and Osman Koç. The outputs of the software has been used as prints in events, website banners, intro animations in keynote speeches, audio and motion reactive visuals, and the splash screen for Unity 2018.

Marc Cinq-Mars – Creative Director
Osman Koç – Creative Technologist
Keijiro Takahashi – Evangelist
Fatbelly Productions – Video Production

Interactive Storefront for Unity HQ from Osman Koç on Vimeo.

Splash screen of Unity 2018

Adidas Boost from Guild on Vimeo.

Client: Adidas
Agency: Guild NYC
Role: Camera tracking software

Nescafe Bean-To-Cup Vending Machine from MONOLAB on Vimeo.

Bean-to-cup Vending Machine is a coffee vending machine that operates with coffee beans instead of coins. The system also triggers an animation video that illustrates the different processes of Nescafe, from coffee beans until poured into your cup.

Client: Nestle Turkey
Agency: Monolab
Role: Physical interaction Design & Implementation

Project link

We built a 20′ x 20′ interactive seamless LED floor positioned at the main entrance to the convention hall and at the entrance to IBM’s largest booth at IBM World of Watson held in Las Vegas, 2016. The interactive content responds to the audience’s positions by utilizing a Kinect sensor positioned at the top.

Client: IBM
Agency: Helios Interactive
Role: Interactive content and camera tracking software

Sound Reactive Rectangular Prims* and Infinite Matrix from nerdworking on Vimeo.

Minimüzikhol is considered as one of the best night clubs in İstanbul. In 2011, they commissioned Osman Koç and Nerdworking in collaboration for their new lighting design. Using the architectural structure of the venue, and the mirror-tile covered walls, they developed two installations, Sound Reactive Rectangular Prims and the Infinite Matrices. Besides the lighting design, Koç designed and produced the technological infrastructure for the pieces.

Client: Minimüzikhol
Agency: Nerdworking
Role: Lighting Design & Software

Nevra Karaca No7 was awarded as the most successful women’s designer brand by Paris Capital de la Creation’s “Who’s Next” award. Her collection was exhibited in Joyce Gallery, which is one of Paris’ most exclusive art galleries, where NOHLab was commissioned for exhibition design. Osman Koç took part in developing a light installation with NOHLab, that covers the whole exhibition space, by using 60 meters of electroluminescent wires, where Koç was the technical supervisor of the whole process, as well as designing and producing the technological infrastructure for the installation.

Project link

Client: Nevra Karaca No 7
Agent: NOHLab
Role: Technical Supervisor & Installation

For the largest gsm operator in Turkey, Turkcell, Osman Koç developed an immersive interactive game in collaboration with Nerdworking. A 3 meter by 8 meter chamber, with 15 lasers inside which acts like a spy simulation game where the players are trying to get to the end of the chamber while avoiding to trigger any of the lasers. Besides concept development, as a solution partner of Nerdworking, Osman Koç designed and produced all the electronics and software involved for the project. At the premier event, over 100 people played and it has been seen by around 250.000 people. The installation was then used at Crystal Apple Awards (the most prestigious advertising award in Turkey), iPhone 5c launch event, and toured 10 cities as a part of 8th GNCFEST (Turkcell Youth Festival) in 2013.

Client: Turkcell
Agency: Nerdworking
Role: Creative Technologist

Press: Gizmodo