As a result of the rising need for expertise, vertical learning and free market economy, we can no longer determine the equivalent of labor in different branches of business. Money can be converted into everything, and everything can be converted into money, but if we take money as a medium of conversion, we see that the money-labor conversion rate is not accurate. We tend to give more value to the things we can measure rather than the things we can not, and this cognitive bias is one of the main reasons for this issue. Digital to Analog Work converter refers to physics formula “Work = Force x Displacement”, in order to measure and compare the amount of work for the self-referencing installation.

The work has been exhibited at Amber Arts and Technology Festival 2015, with the theme “Laboro Ergo Sum”.