Touring game booth for event activations for Turkcell, Turkey

Lazer Mesh Cut | A Spy Experience Game from nerdworking on Vimeo.

We designed and developed a laser avoidance game for the largest GSM operator in Turkey, Turkcell. The touring game booth also goes inline with their ad campaign for the year and has been used for event activations. 

It is a 3 meter by 8 meter chamber, with 15 lasers positioned and aligned to create a challenging path towards the end, where an android tablet lies and is the prize for the competitors. 

At the premier event, over 100 people played and it has been seen by around 250.000 people. The installation was then used at Crystal Apple Awards (the most prestigious advertising award in Turkey), iPhone 5c launch event, and toured 10 cities as a part of 8th GNCFEST (Turkcell Youth Festival) in 2013. You can find a user moments video below.

Role: Creative Technologist (Game Design, Custom PCB, Sensor integration, Firmware)

Client: Turkcell
Agency: Nerdworking


Press: Gizmodo