KFC: Brainwave Controlled Levitating Burger Game

 

KFC // Double Zinger – Fantastik Deney from V For Viral on Vimeo.

For the new ad campaign of KFC, we developed a game where user’s brainwaves, which is correlated to the intensity of craving for the burger that is levitated, determines if the burger is going to approach or depart. The brainwaves of the user is drawn in real-time to create visual feedback.

Client: KFC
Agency: V for Viral
Role: Creative Technologist

Press: BiguMiguMediaCatCampaignTR